Case Studies

Our Work

Since its founding, ELITE Change has had the opportunity to work in a variety of capacities for a number of clients. Our work has spanned the spectrum from managing campaigns for public office, to public outreach efforts for both public and private entities, to issue advocacy for clients of all types. Here are a few examples of the work our team has done in the past.

BIDEN HARRIS 2020

Strategic Leadership in Action:
Dallas S. Jones and the Biden Harris 2020 Campaign

CHALLENGE

Texas had long been a Republican stronghold. Turning it blue required bold organizing, coalition-building, and a fresh strategic approach to engage voters and shift the narrative.

STRATEGY & EXECUTION:
  • Mobilized community leaders to drive grassroots voter engagement.
  • Organized major rallies, including high-profile events for Vice President Kamala Harris and Dr. Jill Biden.
  • Launched the Coalition for Law Enforcement to build trust with public safety sectors.
  • Created a statewide Mayor’s Coalition to unify Democratic leaders and amplify messaging.
RESULTS
  • Made Texas competitive for the first time in decades.
  • Built a strong organizing infrastructure that positioned Democrats for future wins.
  • Strengthened trust and cooperation between law enforcement,local leaders, and national campaigns.

DEMOCRATS FOR EDUCATION REFORM

Championing Education Reform in the 2024 Democratic Primary

CHALLENGE

During the 2024 primary season, there was an urgent need to elevate education policy and support mothers advocating for reform. Democratic candidates needed clear alignment with grassroots education priorities, and coordinated lobbying efforts were lacking at the state level.

STRATEGY & EXECUTION:
  • Mobilized and trained parent advocates to influence education platforms.
  • Centered education as a core issue in candidate messaging and legislative agendas.
  • Coordinated a state-level lobbying team to engage lawmakers directly.
RESULTS
  • Empowered mothers to speak publicly and effectively on key education issues.
  • Influenced candidate positions on education through sustained advocacy.
  • Strengthened long-term relationships between policymakers and grassroots advocates.

CAMPAIGN FOR TOBACCO FREE KIDS

Uniting Black Affinity Groups in the Fight Against Youth Tobacco Use

CHALLENGE

Tobacco companies continued targeting communities of color—especially youth —with harmful marketing. Advocacy efforts needed stronger, more unified support from Black-led organizations to pass meaningful policy and raise awareness.

STRATEGY & EXECUTION:
  • Engaged national Black organizations like Jack and Jill of America, Mocha Moms, 100 Black Men, and the National Council of Negro Women to endorse tobacco control measures.
  • Coordinated public statements, signed letters, and joint advertisements.
  • Facilitated resolutions within affinity groups to strengthen policy alignment.
RESULTS
  • Successfully mobilized key groups to back tobacco-free legislation and policy.
  • Increased visibility and collective power of Black-led public health advocacy.
  • Expanded partnerships between health coalitions and national Black institutions.

TRINIDAD & TOBAGO PRIME MINISTER RACE

Winning with Data: Supporting the People’s National Movement in Trinidad & Tobago

CHALLENGE

The People’s National Movement, led by Hon. Dr. Keith Rowley, needed a full-scale strategy to secure victory in the Prime Minister race—one that combined voter outreach, data analytics, and modern campaign tools in a rapidly shifting political landscape.

STRATEGY & EXECUTION:
  • Partnered with Vestige Strategies as part of a five-consultant team to lead a national Get Out the Vote (GOTV) campaign.
  • Built Trinidad & Tobago’s first real-time election reporting system.
  • Designed a nationwide canvassing program powered by data analytics.
  • Established long-term infrastructure using modern campaign technology and digital tools.
SOLUTIONS
  • Helped secure a win for Dr. Keith Rowley and the People’s National Movement.
  • Brought data-driven strategy to Caribbean politics, setting a new standard.
  • Created lasting systems to support future campaigns and governance.

MAJOR LEAGUE BASEBALL

Driving Community Engagement Around Diversity & Legacy Events

CHALLENGE

Major League Baseball needed a firm to lead public outreach and awareness efforts around the 2nd Annual Major League Baseball Diversity Business Summit and its 2014 MLB Civil Rights Game, both held in Houston, TX. Awareness for both events needed to be spread on a state and national level.

STRATEGY & EXECUTION:
  • Activated local and national media contacts to amplify event awareness.
  • Coordinated community events in partnership with the Houston Astros to build local excitement.
  • Connected MLB with civic leaders, stakeholders, and grassroots organizations.
  • Leveraged existing community relationships to build cultural relevance and turnout.
RESULTS
  • Delivered a significantly higher turnout compared to prior years for both MLB events.
  • Strengthened MLB’s community relationships in Houston.
  • Helped MLB leave a lasting legacy tied to diversity, inclusion, and civic engagement.

LYFT

Building Community Trust & Legislative Pathways for Market Entry

CHALLENGE

As a revolutionary peer-to-peer ride-sharing network, Lyft sought to expand into the Houston market. Beyond launching operations, Lyft aimed to build meaningful relationships with local organizations and community stakeholders.

STRATEGY & EXECUTION:
  • Engaged key community stakeholders to build trust and awareness around Lyft’s launch.
  • Facilitated partnerships with organizations including the Greater Houston Black Chamber of Commerce, the Houston Zoo, and the Houston Area Urban League.
  • Provided strategic counsel to Lyft on navigating local legislative processes.
  • Built relationships with city and state policymakers and regulatory agencies.
RESULTS
  • Strengthened Lyft’s brand presence and community trust in Houston.
  • Supported policy discussions that led to the Texas Senate passing a statewide ride-sharing regulation bill.
  • Positioned Lyft for long-term success in Texas through newly established statewide relationships.

EC Value

We Fear Complacency And Embrace CHANGE

We think that we are successful because of our ability to innovate. As a team, we think that feeling comfortable is an indication of stagnancy. Change is where we feel comfortable, and where we believe we are at our best. We seek out the opportunity to transform ourselves and our work, not just because we embrace it, but because we believe it makes us better advocates for the needs of our clients.