Major League Baseball
Challenge: Major League Baseball needed a firm to lead public outreach and awareness efforts around the 2nd Annual Major League Baseball Diversity Business Summit and its 2014 MLB Civil Rights Game, both held in Houston, TX. Awareness for both events needed to be spread not just locally, but on a state and national level, as well.
ELITE Change: Elite Change leveraged existing relationships with local and national media contacts to help spread public awareness. The EC team also coordinated numerous events around the city to build outreach efforts for MLB. Working with the Houston Astros, EC was able to connect key MLB stakeholders with interested citizens and community leaders.
Result: Through its work, the Elite Change team was able to deliver a significantly higher turnout to both the MLB DBS & CRG than years prior. The team was able to leverage existing community relationships to help create a lasting legacy between Major League Baseball and the city.
EC Value: We Fear Complacency And Embrace CHANGE
We think that we are successful because of our ability to innovate. As a team, we think that feeling comfortable is an indication of stagnancy. Change is where we feel comfortable, and where we believe we are at our best. We seek out the opportunity to transform ourselves and our work, not just because we embrace it, but because we believe it makes us better advocates for the needs of our clients.