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01 Apr 2014

The Greater Good

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By: Dallas Jones

The day is finally here. After months and months of build up and anticipation the day has finally come. No, I’m not talking about Major League Baseball’s Opening Day (although that’s a big deal, just like MLB’s Civil Rights Game on May 30th in Houston is too!) No, today is the is the day after the end of the first open enrollment period under the Affordable Care Act, our country’s new health law.

Otherwise known as Obamacare, the ACA seeks to correct some of the fatal flaws that have plagued this country’s health insurance system for years. Gone are the days of being denied coverage due to a pre-existing condition. No more are insurance plans that neglect to offer preventative care. Cured is the system that allowed health insurance companies to increase consumer rates at any time for little or no reason.

I think you’d be hard pressed to find someone who thinks that any of what is mentioned above is a bad thing, no matter the political stance. Getting sick doesn’t know a political party – or at least it shouldn’t.

Obamacare is by and far today’s most politically divisive issue. Millions of dollars have been poured into campaigns both for and against the law over the past year, and it’s only going to get worse as mid-term elections draw near. Republicans will talk about the disastrous rollout, the “lackluster” number of people who have paid their premiums, and how the ACA is another example of government overreach. Democrats will champion its coverage of people previously uncovered, its overall accessibility, and its ability to clean up an industry that desperately needed it. And while these arguments are all politically viable, the conversation shouldn’t be about politics – it should be about people.

Having spent quite a bit of time working on the issue over the past few months, I’ve learned just how personal it can be. Each person that I had the opportunity to encounter had his or her own personal story as to why this was important. Maybe it was because they were recently laid off and needed coverage in the interim between jobs. Or maybe it was that their son was previously denied coverage because he was diagnosed with clinical depression years ago. Or maybe it was that they could finally enroll in a plan because they could finally afford it. Notice how there were no politics involved? Weird, I know.

Unfortunately, these stories aren’t the ones being told.

Due in part to the 24-hour news cycle and the media always looking to cover the biggest controversy of the day to help boost ratings, these personal stories are often the ones pushed under the rug. Sure, supporters of the law will prop these stories up, but they will likely go no further than the kitchen table. That said, the true blame doesn’t lie with the media; it lies on us. We spend so much time arguing the politics of an issue that we oftentimes forget what the issue is or why we were arguing in the first place. We sometimes argue all the minutia of an issue until the bigger picture becomes lost on us. And in that lies the true problem.

The issue of health care in this country should be an easy one. We are the most advanced country in the world but yet we still have people who can’t afford, or will go broke trying to afford, the skyrocketing costs of health care. Forgetting all of the politics around the issue, this truth is one that none of us should accept. The law isn’t perfect – that website really needs some work, some people will not see plans as affordable, and others will prefer the old way of doing things. Those are all valid stances, but that shouldn’t keep us from realizing the positive impact it’s having on the people around us.

We will likely be having the same conversation about the same issues for many years to come. But it is up to us to face these issues together. Don’t like the law? Well, let’s find a way to fix it! The beauty of this country and its Democracy is in its ability to encourage constructive discourse. Our views may be wildly different, but the conversation should lead to progress. It’s when this discourse turns into distain that the point of it all gets lost on us.

And that’s the true tragedy, because this isn’t about you or I. It’s about “we” and the greater good.

05 Mar 2014

The Chorus Is Deafening

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By: Max Moll

Political advertising is a fickle thing. Step too far one way and you alienate half of your target audience. Lean too far toward another, and you distance yourself from another portion of the electorate. As a candidate, burning up your popular support is always one misstep or ill-articulated phrase away. And usually, the unintended consequence of avoiding calculated direction leads to a kind of one-size fits all approach to communicating a message.

With the Texas primary election taking place yesterday, it’s safe to say that we’ve all seen our fair share of ads from someone running for Senate, or Ag Commissioner, or State Rep, or Mayor of Munchkin City, or whatever office seems most opportune for a candidate to secure. At this point, whether you have been paying attention to the ads or not is pretty irrelevant because, spoiler alert – they all sound (and look) the same.

Before I go further, let me acknowledge that we’re talking about primary elections. That means that every candidate is trying to appeal to the same target audience, the same constituency. With this comes an inherent amount of redundancy in both messaging and visual appeal. With that said, it’s become apparently clear that not only are the ads for this year’s primary election eerily similar, they’re practically interchangeable from candidate to candidate.

Take this ad for instance:

Ranch and gun? Check. Keep the border closed? Check. Fight President Obama and the liberal, socialist, propagandist, communist government? Definitely, check. Pretty standard stuff (for Texas) at first glance, right? Well, compare it to this one:

Or maybe this one:

Notice any recurring themes?

As someone who is both heavily involved in the political world and fairly attuned to the messaging used by political campaigns, these ads are pretty disheartening. Never mind that my political views are in stark contrast from what is communicated in these spots – I promise, that’s not the point. The point is, as players in this political game we must do better. We must hold our profession and ourselves to higher esteem than just regurgitating the stereotypical messages and visual cues we have become accustomed to feeding the electorate for years. No matter our party or political stances, we have to be better than that.

I think my disdain for these ads is due in part to a book that I’m currently re-reading. Written by my former professor and mentor Robert Mann, “Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater, and the Ad That Changed American Politics” takes a look at a seminal moment in American political advertising. Produced in 1964 by Lyndon B. Johnson’s campaign against Barry Goldwater, the advertisement is everything that visual and audible messaging should be. It’s a tale of dichotomies. It’s innocent and terrifying. It’s both simple and complex. Its strength is in what’s being said without actually saying it. Basically, it’s incredible.

While I realize that an ad utilized in a Republican primary in Texas is much different than one used in a nation-wide presidential campaign, the same rules still apply. There really is no excuse. The “Daisy Girl” ad isn’t an expensive – or hard, for that matter – ad to produce. Even the most cash-strapped local campaign could produce a similar spot with relative ease. A young girl, a flower, a stock video of an atom bomb exploding, and boom! You’re done.

Where the difference in these ads is in the way the message is being communicated. The first three are under the impression that they have to feed you their message through brute force. The “Daisy Girl” ad on the other hand, communicates its message much more effectively without forcing itself on you. Notice that LBJ’s opponent wasn’t even mentioned in the spot. Again, the power of the ad is in what it didn’t have to say – Elect Barry Goldwater and risk all out nuclear war and the safety of everything you hold dear.

The flaws in these ads also speaks to both the world in which we live and the way that we’ve become accustomed to consuming information. In our generation of re-tweets and BuzzFeed lists, we like our information to be delivered quickly. The demand on our attention span is greater today than any time in history, and we don’t want to expend any of our valuable time or mental capacity reading further into something. The problem with this is that when every candidate is vying for a bit our limited mind space, their messages become diluted to the lowest common denominator (i.e. “Secure The Border. Fight Obama.”) This leads to generic messaging, which leads to generic ads, which leads to something being said without anything actually being said. Throw in three of four more candidates all seeking support from the same target constituency, and you’ve got a chorus of messaging that does nothing to stand out in the mind of the viewer.

And while this sort-of vicious cycle is no fault of anyone in particular, it is up to those who have made a career of crafting these campaigns to take more pride in creating inspiring, thoughtful work. Whether a candidate is a natural-born leader or not, it is our job to mold them into the best version of their political selves they can be. It is our duty to make them feel comfortable as the leader of the band, not just part of it. It is up to us to ensure that their voice stands out on its own and doesn’t become drowned out by the chorus.

 

Elite Change, Inc. To Spearhead Public Outreach For Major League Baseball’s 2014 Civil Rights Game

Civil Rights Game; Ancillary Events To Continue MLB’s Commitment To Equality

For Immediate Release

March 3rd, 2014 – (HOUSTON, TX) – Houston-based public affairs and strategic communications firm Elite Change, Inc. will continue its work with Major League Baseball (MLB) by leading community outreach efforts around the 2014 MLB Civil Rights Game. This announcement comes on the heels of the firm’s work last year of leading outreach efforts for Major League Baseball’s 2nd Annual Diversity Business Summit.

“We are thrilled to continue our work with Major League Baseball,” said Elite Change, Inc. President & CEO, Dallas Jones. “After the success of last year’s Diversity Business Summit, we are anxious to get to work promoting the 2014 Civil Rights Game, as well as Major League Baseball’s trailblazing commitment to fostering diversity in our community. MLB’s legacy of inclusion and diversity is well-documented – we feel truly honored to be a part of it.”

The 2014 Civil Rights Game and ancillary events will take place May 29th & 30th in Houston, Texas and will be co-hosted by the Houston Astros. Civil Rights Game events include the “Baseball & the Civil Rights Movement Roundtable Discussion;” the MLB Beacon Awards Luncheon honoring Football Hall of Famer Jim Brown, Motown founder Berry Gordy, and world-renowned poet Maya Angelou; and the 8th annual MLB Civil Rights Game between the Houston Astros & Baltimore Orioles at Minute Maid Park.

“We are very excited to be working with Elite Change, Inc. on one of Major League Baseball’s most important events,” said Sylvia Lind, Director of Baseball Development Initiatives for MLB. “Their work on last year’s Diversity Business Summit made a tremendous impact, and we have no doubt that together we will make this year’s Civil Rights Game the best one yet. We look forward to engaging Houston’s incredibly diverse communities and citizens to continue our work of paying tribute to those who fight on and off the field for equal rights for all Americans.”

Founded in 2006, Elite Change, Inc. has grown into a nationally recognized firm focused on influencing and building communities around its clients’ initiatives. Along with the 2013 MLB Diversity Business Summit, Elite Change, Inc.’s client list includes entities and individuals doing business at all levels of the political, corporate, and public sectors. Much of the firm’s success has been rooted in the work it has done in communities of diverse cultural backgrounds.

To learn more about the 2014 Major League Baseball Civil Rights Game and ancillary events, please visit http://mlb.mlb.com/mlb/events/civil_rights_game/y2014/index.jsp.

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About Elite Change, Inc.  Founded in 2006 by President & CEO Dallas S. Jones, Elite Change, Inc. is a full-service public affairs and strategic communications firm based in Houston, Texas. Since its inception, Elite Change has become a nationally recognized firm working in the public, government, and corporate sectors. Born out of the concept of “Empowering Leadership In Today’s Environment,” Elite change, Inc.’s mission is to make a positive impact in the communities in which it works. For more on the firm, please visit http://www.elitechange.com.

Singer/Songwriter Aloe Blacc and Grammy Award-Winning Violinist/Producer Miri Ben-Ari Will Perform at the Event, Which Will Honor Dr. Maya Angelou, Berry Gordy and Jim Brown

Blacc will also Perform On-Field at Minute Maid Park Prior to the Civil Rights Game

Robin Roberts, co-anchor of ABC’s “Good Morning America,” will be the keynote speaker at the Beacon Awards Luncheon, where Dr. Maya Angelou, Berry Gordy and Jim Brown will be honored, as part of the series of events for the 2014 Civil Rights Game, co-hosted by the Houston Astros. Additionally, singer/songwriter Aloe Blacc will perform one song and, in the spirit of the event, Grammy Award-winning violinist and UN Goodwill Ambassador Miri Ben-Ari will perform her song Symphony of Brotherhood, featuring Rev. Dr. Martin Luther King, Jr. and the iconic “I Have A Dream” speech. Tickets for the MLB Beacon Awards Luncheon, which will be on Friday, May 30th (Noon Central Time) at the Hilton of the Americas, are available at MLB.com/civilrightsgame and Astros.com/civilrightsgame.

 
Blacc will also perform two songs on-field prior to the Civil Rights Game at Minute Maid Park, the home of the Houston Astros, and part of his performance will air on MLB Network. The MLB Beacon Awards Luncheon is one of the Civil Rights Game events, which were developed by MLB to pay tribute to those who fought on and off the field for equal rights for all Americans. Accordingly, the MLB Beacon Awards recognize individuals whose lives and actions have been emblematic of the spirit of the civil rights movement. Proceeds from the MLB Beacon Awards Luncheon will benefit charities to be announced at a later date. The 2014 Civil Rights Game will be played between the Astros and the Baltimore Orioles at Minute Maid Park on Friday, May 30th, airing nationally on MLB Network.

 
Robin Roberts is co-anchor of ABC’s “Good Morning America,” bringing more than 20 years of broadcast experience to the Emmy Award-winning show. Since joining the program in 2005, she has conducted headline-making interviews with countless musicians, authors, athletes and celebrities. In addition to her daily contributions to “GMA,” Roberts has done extensive reporting around the globe including a trip to the Middle East with former First Lady Laura Bush, who was on a mission to raise awareness about breast cancer in the Muslim world, to Africa with former President Bill Clinton for a first-hand look at the AIDS crisis in that part of the word, to Haiti in the wake of the devastating earthquake and much more. Prior to joining ABC, she was a contributor to ESPN for 15 years and was one of the network’s most versatile commentators including hosting “SportsCenter” and contributing to NFL Primetime.

 
Roberts is an inspiration to many, having used personal challenges and triumphs to raise awareness of important issues around the world. In recognition of her very public and courageous battles against breast cancer and more recently a rare bone marrow disease, she has been acknowledged with awards and honors from organizations around the country, including: The Susan G. Komen Foundation; The Congressional Families Cancer Prevention Program; and Gilda’s Club, a non-profit organization founded by the late Joel Siegel. She also received the 2013 Arthur Ashe Courage Award at the ESPY Awards on July 16th, 2013.

 
Aloe Blacc will release his major-label debut album titled Lift Your Spirit on Tuesday, March 11th on XIX Recordings/Interscope Records. The set follows Blacc’s collaboration as vocalist and co-writer on well-known DJ/producer Avicii’s track Wake Me Up, a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc’s five-track “Wake Me Up” EP came out last September and included an acoustic version of the title track. Blacc’s current single, The Man, which is featured in the new Beats by Dre national TV campaign, is quickly climbing to the top of the charts with more than one million singles sold. Blacc is featured in the line-up for this April’s Coachella festival and will be touring the U.S. this summer with Bruno Mars. To learn more about Aloe Blacc, visit www.aloeblacc.com and follow him on Twitter (@aloeblacc).

 
Miri Ben-Ari is a Grammy Award-winning violinist/producer, UN Goodwill Ambassador, humanitarian and the Global Brand Ambassador of Harman Kardon. Originally from Israel, she is a recognized musical pioneer, having created her own unique sound – a revolutionary fusion of classical, soul and dance music. She has worked with artists such as Kanye West, Jay Z and Armin Van Buuren and has been honored by First Lady, Michelle Obama at the White House as a “Remarkable Woman.” Ben-Ari is the CEO and co-founder of “Gedenk,” a nonprofit dedicated to promoting awareness of the Jewish Holocaust among young people. To learn more about Miri Ben-Ari visit www.miribenari.com, visit Facebook.com/MiriBenAri and follow her on Twitter (@MiriBenAri).

15 Jul 2013

Tomorrow’s Injustice

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By: Dallas S. Jones

By now I’ve had some time to digest my thoughts and feelings regarding yesterday’s verdict in the George Zimmerman trial for the heinous murder of Trayvon Martin.  My prayers are with both the Martin and Zimmerman families as they seek to piece back the remnants of their lives that existed before they were flung into the national spotlight.  For the Zimmerman family, that means learning to exist in a world where your name is synonymous with hate and bigotry, and invokes passion from millions about what justice means in our country.  For the Martins, it’s learning to live without the child that was so beloved, and never feeling vindicated that justice prevailed through his death.

For the rest of us, I believe it’s time that we look to tomorrow.  I’ve seen by now through my various social networks the anger and rage that was felt by so many around our country.  This anger and rage crossed all color and socio economic lines.  I watched friends from all walks of life come together and call for justice to be served in the Zimmerman trial.

I also watched many turn this into an issue of race in our country, and spew divisive language albeit the action of one man.  Do I believe race played a factor in the murder of Trayvon Martin? Absolutely. Do I believe the justice failed us by exonerating George Zimmerman?  Unfortunately I do not.

For me, I think the litmus for both questions remain the same.  Proponents and opponents must still look deep into their souls to ask the question if the other party was of a different race, how would we want this to play out?  In Texas, where I live, we send so many men, particularly African American and Hispanics, to prison for crimes they didn’t commit.  In all of these cases the men are sentenced based on faulty eyewitness testimony, evidence missing, or mistaken identity. In addition to imprisonment there have been many that have been executed in our state based on these same flaws in our criminal justice system.  The juries in this case were asked to convict these men unless there was reasonable doubt that they were indeed innocent.  If George Zimmerman were African American I believe the community would want and demand that this same standard applied, and in this case the jurors clearly had doubt about Mr. Zimmerman’s guilt.

In the same tone, we all know and understand that if Mr. Zimmerman was walking down the street with a hoodie on, and Mr. Martin were the one that was told not to get out of the car, the outcome of this trial may have been different.  George Zimmerman did indeed pursue Mr. Martin because he was young, male, and African American.  All of these attributes convinced him that Trayvon Martin was suspicious and should therefore be watched.  His actions after that led to one of the most unnecessary losses of life that our country has ever known.

I suppose what bothers me the most, is that I can’t help but wonder what all of these folks that have shown all of this outrage are going to do differently tomorrow?  As someone that moves populations around issues of public policy for a living, I know the difficulty in mobilizing communities of color.  It’s sad that participation increases only when issues like the Trayvon Martin murder or the Jena Six incident is the only time African Americans are moved to action.

While the world watched the Zimmerman Trial, the United States House of Representatives voted to remove provisions in a key agricultural bill that would cut the Food Stamp program.  In Texas, the legislature made final passage of one of the most important pieces of legislation that would have an effect on all women for generations to come, and limit their access to quality healthcare in their reproductive choices. I didn’t see my friends commenting in volume to any of these types of issues that happen everyday.  There is a Trayvon Martin issue happening nationally, in your state, and on your corner every day.

Certainly I would have loved to see Mr. Zimmerman be held responsible for taking the life of another being, as a human, not as an African American.  But I also know that I can’ be hypocritical in my cry for justice.  Tomorrow is another day, and tomorrow there will be another attack on our civil liberties, our freedoms, and yes even our race.  What will you do differently to prevent the next issue from spiraling into a Trayvon Martin injustice? Dr. Martin Luther King Jr. said it best when he stated, “An injustice anywhere, is a threat to justice everywhere”.  I think it’s time to get a head of tomorrow’s injustice.

By: Wendy Lewis, Senior Vice President of Diversity & Strategic Alliances, Major League Baseball

“If I had to choose between baseball’s Hall of Fame and first class citizenship for all of my people, I would say first-class citizenship.”- Jackie Robinson

Jackie Robinson not only changed the face of baseball, he also helped change the face of our country when on April 15, 1947 at Ebbets Field in Brooklyn, New York, he broke Baseball’s color barrier. His historic achievement was a watershed moment for civil rights in America, one that even after 66 years, continues to resonate with individuals of from all walks of life.

Because of Jackie, many could be inspired to dream bigger and know that with dedication and hard work, they could accomplish their loftiest of goals. In many ways, Jackie was a trailblazer for opportunity, and for the hope that we all have a chance to do what motivates and moves us without the limitations that have been previously set-forth in our society. The impact Jackie Robinson made on April 15th wasn’t so much related to baseball as it was related to a cultural shift in the way that the world thought.  His number 42 is emblematic of this, signifying more than just a number on the back of a baseball jersey.

You’ve probably seen a lot of talk about Jackie Robinson as of late, due to the recent release of his biopic “42.” As a representative of Major League Baseball and its commitment to diversity, I can say that we are all thrilled with the critical and commercial success of this incredible movie, its depiction of Jackie Robinsion and Branch Rickey, the lives and legacy of both men, and their impact on America and the world. What happened was incredible, and has helped shape Baseball into the social institution that it is today.

Under the leadership of Baseball Commissioner Allan H. (Bud) Selig, Major League Baseball has sought to honor Jackie’s legacy by continuing to promote diversity and equality throughout Baseball. The MLB Diversity Business Summit, for instance, is a trailblazing event that has served as a model for many major sports organizations. The Summit, now in its second year, is a combined diversity employment and procurement trade fair that aims to promote workforce and supplier diversity throughout Major League Baseball. The event will be co-hosted by the Houston Astros and will take place on June 18th & 19th at the George R. Brown Convention Center in Houston, Texas. Joining the Astros will be Commissioner Selig, MLB Club Owners and key executives from all 30 Major League Clubs. Executives from Minor League Clubs, MLB Network, MLB Advanced Media, and MLB’s Central Office will be present as well.

At its core, the MLB Diversity Business Summit is an event that signifies opportunity. It’s an opportunity for job seekers to find out how they can work with MLB or one of its affiliate organizations. It’s an opportunity that allows Major League Baseball to connect with both the business and host community. It’s an opportunity for diverse suppliers to connect and do business with Major League Baseball. These are certainly all aspects unique to the MLB Diversity Business Summit, but the event also stands for something greater.

What the MLB Diversity Business Summit truly represents is Jackie Robinson. It’s his fearless pursuit of capitalizing on opportunities and, in turn, opening those doors for others. Like Jackie, Major League Baseball’s dedication to diversity is steadfast. Its goal of promoting diversity is not so much about race, color, or gender as it is a different way of viewing our world. If not for Jackie Robinson, our National Pastime, and the world for that matter, would not be the same. It’s his commitment to changing the status quo – to being an agent of social change and social responsibility – on which the MLB Diversity Summit truly stands.

On June 18th & 19th, we will be continuing that legacy. The legacy of 42.

18 Apr 2013

The Race To “First”

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Chances are that if you’re even the least bit active on social media or the comments section of your favorite web site, you’ve seen it. You’ve seen that thing after a post that irritates you, baffles you, or means nothing to you. Oftentimes it takes the form of a simple “first”. At other times it’s just a placeholder word that relates to the article, simply for the purpose of being the first comment we see. While I don’t feel qualified (or caffeinated) enough to go into the psychology of why the race to “first” in the comments section is so prevalent, I do feel like diving deeper into the pitfalls of that same race when it comes to modern-day media and news reporting.

As you probably know, there was a clear act of terror committed during the 117th running of the Boston Marathon a few days ago. Nearly two hours after the winners crossed the finish line, two bombs went off in quick succession killing three and injuring over 175 others. The days that followed the attack have been filled with confusion and extensive media coverage. From Ricin-laced letters sent to President Obama to explosions in West, Texas, it has certainly been one hell of a week.

But even through all of that, one of the most troubling occurrences of all wasn’t a bombing, or an explosion, or a tainted letter. Those things were all plenty troubling, to be sure. But, as someone who consumes a large amount of news on a daily basis, what had just as significant an impact on me was the way in which the media handled the “Breaking News” that a suspect had been identified, tracked down, and brought in to custody in the Boston Marathon bombing case.

For me, it started on Twitter. Part of what my role entails at Elite Change is to always be current on what’s going on. I like to do this in my personal life as well, but my job definitely keeps me more in-tune with the current events of the day. Anyways, reports started coming in that a suspect had been identified thanks to camera footage from a retailer across the street from the bombing. Then other reports started rolling in that authorities were “close to or had already” made an arrest in the case. Then reports came out that the detained suspect was to be brought to a Boston courthouse. All of this happened in a matter of minutes.

I was enamored with the furious speed that this was happening. I was refreshing my Twitter feed every 10-15 seconds just waiting for the latest bit of news. (Seriously, if you haven’t been on Twitter when a breaking news story is unfolding, you’re really missing out.) Multiple sources had confirmed to multiple media outlets that an arrest had been made and the suspect was being transported to the courthouse, the street in front of the courthouse becoming an impromptu media gathering space. It was about to happen. We were about to see the person(s) who committed these heinous acts.

But then, nothing. What had been the most engaging couple hours of news in recent memory turned out to be, in essence, a bad prank. In came the news of “conflicting reports” from the various media outlets. Then it was “in custody, not arrested.” Then it was, “Oh wait, we were wrong. Nobody’s even been identified.” On came the disappointment. While watching anchors and outlets walk back their “Exclusive Breaking News” reports is always a sight to be seen, it speaks to a much larger issue of our constant, 24-hour news cycle. It’s that need to be “first” just for the sake of being “first!” Or in other words “Be first, verify later.”

CNN

CNN

Throughout our country’s media history, there’s always been the journalistic goal of “scooping” a huge story. It’s a huge deal to be the first one to report a groundbreaking piece of news on a big story; I get it. What I don’t understand is when “scooping” that story comes at the expense of throwing solid journalistic practices to the side and, even worse, at the expense of spreading misinformation. Oh, and not to mention physical harm – the media frenzy that happened outside the courthouse prompted a bomb threat. What would have happened if that false bomb threat were really true?

Due in large part to technology and social media, the rate in which we acquire our news today goes just as fast as it comes. Add to that the speed in which that information travels, and you’ve got a very high-pressure situation for news outlets and their corporate owners to break a particular story – to be “first”. But do you really want to be first when you might as well be last? Wouldn’t you rather be second and right than first and wrong? Does the speed of information have to make you take the leap before you look over the ledge? I certainly don’t think so. We must expect more out of our news stations and journalists.

Besides, I’d rather be the one who saw the ledge early enough to stop than the person who jumps off just so that they can say “first” on their way down.


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