NAACP National Voter Fund (NVF)
Challenge: The NAACP National Voter Fund (NVF) is a national non-profit dedicated to increasing voter turnout in African American communities, engage in issue advocacy and educate voters on candidates’ positions on civil rights. NVF was faced with the challenge of creating a strong online presence and being able to connect with donors in the digital space. Additionally, NVF needed increased capacity and expertise in the creation and implementation of voter mobilization plans in various states.
ELITE Change: The ELITE Change, Inc. team deployed to several states with the goal of establishing voter engagement plans. We successfully executed trainings and accountability measures to increase African American voter turnout in key swing states during the 2008, 2012, and 2016 National elections. Additionally, we executed our digital plan, connecting and engaging in new technology. In the updated digital plan, the EC team sent out numerous targeted e-blasts in the form on fundraising asks, encouraging thousands of people to make a donation to the NVF. We also re-developed the NVF website to provide the campaign with the greatest level of opportunity to raise funds on a national level. By interweaving the new website with the existing Facebook page and Twitter account, the avenues in which people can contribute to the campaign have increased exponentially.
Result: As a result, we have successfully opened an e-channel of communication with voters, established an online fundraising presence, acquired new online voters, and cultivated and re-solicited existing and new online donors.