Elite Change, Inc. To Spearhead Public Outreach For Major League Baseball’s 2014 Civil Rights Game

Civil Rights Game; Ancillary Events To Continue MLB’s Commitment To Equality

For Immediate Release

March 3rd, 2014 – (HOUSTON, TX) – Houston-based public affairs and strategic communications firm Elite Change, Inc. will continue its work with Major League Baseball (MLB) by leading community outreach efforts around the 2014 MLB Civil Rights Game. This announcement comes on the heels of the firm’s work last year of leading outreach efforts for Major League Baseball’s 2nd Annual Diversity Business Summit.

“We are thrilled to continue our work with Major League Baseball,” said Elite Change, Inc. President & CEO, Dallas Jones. “After the success of last year’s Diversity Business Summit, we are anxious to get to work promoting the 2014 Civil Rights Game, as well as Major League Baseball’s trailblazing commitment to fostering diversity in our community. MLB’s legacy of inclusion and diversity is well-documented – we feel truly honored to be a part of it.”

The 2014 Civil Rights Game and ancillary events will take place May 29th & 30th in Houston, Texas and will be co-hosted by the Houston Astros. Civil Rights Game events include the “Baseball & the Civil Rights Movement Roundtable Discussion;” the MLB Beacon Awards Luncheon honoring Football Hall of Famer Jim Brown, Motown founder Berry Gordy, and world-renowned poet Maya Angelou; and the 8th annual MLB Civil Rights Game between the Houston Astros & Baltimore Orioles at Minute Maid Park.

“We are very excited to be working with Elite Change, Inc. on one of Major League Baseball’s most important events,” said Sylvia Lind, Director of Baseball Development Initiatives for MLB. “Their work on last year’s Diversity Business Summit made a tremendous impact, and we have no doubt that together we will make this year’s Civil Rights Game the best one yet. We look forward to engaging Houston’s incredibly diverse communities and citizens to continue our work of paying tribute to those who fight on and off the field for equal rights for all Americans.”

Founded in 2006, Elite Change, Inc. has grown into a nationally recognized firm focused on influencing and building communities around its clients’ initiatives. Along with the 2013 MLB Diversity Business Summit, Elite Change, Inc.’s client list includes entities and individuals doing business at all levels of the political, corporate, and public sectors. Much of the firm’s success has been rooted in the work it has done in communities of diverse cultural backgrounds.

To learn more about the 2014 Major League Baseball Civil Rights Game and ancillary events, please visit http://mlb.mlb.com/mlb/events/civil_rights_game/y2014/index.jsp.


About Elite Change, Inc.  Founded in 2006 by President & CEO Dallas S. Jones, Elite Change, Inc. is a full-service public affairs and strategic communications firm based in Houston, Texas. Since its inception, Elite Change has become a nationally recognized firm working in the public, government, and corporate sectors. Born out of the concept of “Empowering Leadership In Today’s Environment,” Elite change, Inc.’s mission is to make a positive impact in the communities in which it works. For more on the firm, please visit http://www.elitechange.com.

Singer/Songwriter Aloe Blacc and Grammy Award-Winning Violinist/Producer Miri Ben-Ari Will Perform at the Event, Which Will Honor Dr. Maya Angelou, Berry Gordy and Jim Brown

Blacc will also Perform On-Field at Minute Maid Park Prior to the Civil Rights Game

Robin Roberts, co-anchor of ABC’s “Good Morning America,” will be the keynote speaker at the Beacon Awards Luncheon, where Dr. Maya Angelou, Berry Gordy and Jim Brown will be honored, as part of the series of events for the 2014 Civil Rights Game, co-hosted by the Houston Astros. Additionally, singer/songwriter Aloe Blacc will perform one song and, in the spirit of the event, Grammy Award-winning violinist and UN Goodwill Ambassador Miri Ben-Ari will perform her song Symphony of Brotherhood, featuring Rev. Dr. Martin Luther King, Jr. and the iconic “I Have A Dream” speech. Tickets for the MLB Beacon Awards Luncheon, which will be on Friday, May 30th (Noon Central Time) at the Hilton of the Americas, are available at MLB.com/civilrightsgame and Astros.com/civilrightsgame.

Blacc will also perform two songs on-field prior to the Civil Rights Game at Minute Maid Park, the home of the Houston Astros, and part of his performance will air on MLB Network. The MLB Beacon Awards Luncheon is one of the Civil Rights Game events, which were developed by MLB to pay tribute to those who fought on and off the field for equal rights for all Americans. Accordingly, the MLB Beacon Awards recognize individuals whose lives and actions have been emblematic of the spirit of the civil rights movement. Proceeds from the MLB Beacon Awards Luncheon will benefit charities to be announced at a later date. The 2014 Civil Rights Game will be played between the Astros and the Baltimore Orioles at Minute Maid Park on Friday, May 30th, airing nationally on MLB Network.

Robin Roberts is co-anchor of ABC’s “Good Morning America,” bringing more than 20 years of broadcast experience to the Emmy Award-winning show. Since joining the program in 2005, she has conducted headline-making interviews with countless musicians, authors, athletes and celebrities. In addition to her daily contributions to “GMA,” Roberts has done extensive reporting around the globe including a trip to the Middle East with former First Lady Laura Bush, who was on a mission to raise awareness about breast cancer in the Muslim world, to Africa with former President Bill Clinton for a first-hand look at the AIDS crisis in that part of the word, to Haiti in the wake of the devastating earthquake and much more. Prior to joining ABC, she was a contributor to ESPN for 15 years and was one of the network’s most versatile commentators including hosting “SportsCenter” and contributing to NFL Primetime.

Roberts is an inspiration to many, having used personal challenges and triumphs to raise awareness of important issues around the world. In recognition of her very public and courageous battles against breast cancer and more recently a rare bone marrow disease, she has been acknowledged with awards and honors from organizations around the country, including: The Susan G. Komen Foundation; The Congressional Families Cancer Prevention Program; and Gilda’s Club, a non-profit organization founded by the late Joel Siegel. She also received the 2013 Arthur Ashe Courage Award at the ESPY Awards on July 16th, 2013.

Aloe Blacc will release his major-label debut album titled Lift Your Spirit on Tuesday, March 11th on XIX Recordings/Interscope Records. The set follows Blacc’s collaboration as vocalist and co-writer on well-known DJ/producer Avicii’s track Wake Me Up, a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc’s five-track “Wake Me Up” EP came out last September and included an acoustic version of the title track. Blacc’s current single, The Man, which is featured in the new Beats by Dre national TV campaign, is quickly climbing to the top of the charts with more than one million singles sold. Blacc is featured in the line-up for this April’s Coachella festival and will be touring the U.S. this summer with Bruno Mars. To learn more about Aloe Blacc, visit www.aloeblacc.com and follow him on Twitter (@aloeblacc).

Miri Ben-Ari is a Grammy Award-winning violinist/producer, UN Goodwill Ambassador, humanitarian and the Global Brand Ambassador of Harman Kardon. Originally from Israel, she is a recognized musical pioneer, having created her own unique sound – a revolutionary fusion of classical, soul and dance music. She has worked with artists such as Kanye West, Jay Z and Armin Van Buuren and has been honored by First Lady, Michelle Obama at the White House as a “Remarkable Woman.” Ben-Ari is the CEO and co-founder of “Gedenk,” a nonprofit dedicated to promoting awareness of the Jewish Holocaust among young people. To learn more about Miri Ben-Ari visit www.miribenari.com, visit Facebook.com/MiriBenAri and follow her on Twitter (@MiriBenAri).

15 Jul 2013

Tomorrow’s Injustice

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By: Dallas S. Jones

By now I’ve had some time to digest my thoughts and feelings regarding yesterday’s verdict in the George Zimmerman trial for the heinous murder of Trayvon Martin.  My prayers are with both the Martin and Zimmerman families as they seek to piece back the remnants of their lives that existed before they were flung into the national spotlight.  For the Zimmerman family, that means learning to exist in a world where your name is synonymous with hate and bigotry, and invokes passion from millions about what justice means in our country.  For the Martins, it’s learning to live without the child that was so beloved, and never feeling vindicated that justice prevailed through his death.

For the rest of us, I believe it’s time that we look to tomorrow.  I’ve seen by now through my various social networks the anger and rage that was felt by so many around our country.  This anger and rage crossed all color and socio economic lines.  I watched friends from all walks of life come together and call for justice to be served in the Zimmerman trial.

I also watched many turn this into an issue of race in our country, and spew divisive language albeit the action of one man.  Do I believe race played a factor in the murder of Trayvon Martin? Absolutely. Do I believe the justice failed us by exonerating George Zimmerman?  Unfortunately I do not.

For me, I think the litmus for both questions remain the same.  Proponents and opponents must still look deep into their souls to ask the question if the other party was of a different race, how would we want this to play out?  In Texas, where I live, we send so many men, particularly African American and Hispanics, to prison for crimes they didn’t commit.  In all of these cases the men are sentenced based on faulty eyewitness testimony, evidence missing, or mistaken identity. In addition to imprisonment there have been many that have been executed in our state based on these same flaws in our criminal justice system.  The juries in this case were asked to convict these men unless there was reasonable doubt that they were indeed innocent.  If George Zimmerman were African American I believe the community would want and demand that this same standard applied, and in this case the jurors clearly had doubt about Mr. Zimmerman’s guilt.

In the same tone, we all know and understand that if Mr. Zimmerman was walking down the street with a hoodie on, and Mr. Martin were the one that was told not to get out of the car, the outcome of this trial may have been different.  George Zimmerman did indeed pursue Mr. Martin because he was young, male, and African American.  All of these attributes convinced him that Trayvon Martin was suspicious and should therefore be watched.  His actions after that led to one of the most unnecessary losses of life that our country has ever known.

I suppose what bothers me the most, is that I can’t help but wonder what all of these folks that have shown all of this outrage are going to do differently tomorrow?  As someone that moves populations around issues of public policy for a living, I know the difficulty in mobilizing communities of color.  It’s sad that participation increases only when issues like the Trayvon Martin murder or the Jena Six incident is the only time African Americans are moved to action.

While the world watched the Zimmerman Trial, the United States House of Representatives voted to remove provisions in a key agricultural bill that would cut the Food Stamp program.  In Texas, the legislature made final passage of one of the most important pieces of legislation that would have an effect on all women for generations to come, and limit their access to quality healthcare in their reproductive choices. I didn’t see my friends commenting in volume to any of these types of issues that happen everyday.  There is a Trayvon Martin issue happening nationally, in your state, and on your corner every day.

Certainly I would have loved to see Mr. Zimmerman be held responsible for taking the life of another being, as a human, not as an African American.  But I also know that I can’ be hypocritical in my cry for justice.  Tomorrow is another day, and tomorrow there will be another attack on our civil liberties, our freedoms, and yes even our race.  What will you do differently to prevent the next issue from spiraling into a Trayvon Martin injustice? Dr. Martin Luther King Jr. said it best when he stated, “An injustice anywhere, is a threat to justice everywhere”.  I think it’s time to get a head of tomorrow’s injustice.

By: Wendy Lewis, Senior Vice President of Diversity & Strategic Alliances, Major League Baseball

“If I had to choose between baseball’s Hall of Fame and first class citizenship for all of my people, I would say first-class citizenship.”- Jackie Robinson

Jackie Robinson not only changed the face of baseball, he also helped change the face of our country when on April 15, 1947 at Ebbets Field in Brooklyn, New York, he broke Baseball’s color barrier. His historic achievement was a watershed moment for civil rights in America, one that even after 66 years, continues to resonate with individuals of from all walks of life.

Because of Jackie, many could be inspired to dream bigger and know that with dedication and hard work, they could accomplish their loftiest of goals. In many ways, Jackie was a trailblazer for opportunity, and for the hope that we all have a chance to do what motivates and moves us without the limitations that have been previously set-forth in our society. The impact Jackie Robinson made on April 15th wasn’t so much related to baseball as it was related to a cultural shift in the way that the world thought.  His number 42 is emblematic of this, signifying more than just a number on the back of a baseball jersey.

You’ve probably seen a lot of talk about Jackie Robinson as of late, due to the recent release of his biopic “42.” As a representative of Major League Baseball and its commitment to diversity, I can say that we are all thrilled with the critical and commercial success of this incredible movie, its depiction of Jackie Robinsion and Branch Rickey, the lives and legacy of both men, and their impact on America and the world. What happened was incredible, and has helped shape Baseball into the social institution that it is today.

Under the leadership of Baseball Commissioner Allan H. (Bud) Selig, Major League Baseball has sought to honor Jackie’s legacy by continuing to promote diversity and equality throughout Baseball. The MLB Diversity Business Summit, for instance, is a trailblazing event that has served as a model for many major sports organizations. The Summit, now in its second year, is a combined diversity employment and procurement trade fair that aims to promote workforce and supplier diversity throughout Major League Baseball. The event will be co-hosted by the Houston Astros and will take place on June 18th & 19th at the George R. Brown Convention Center in Houston, Texas. Joining the Astros will be Commissioner Selig, MLB Club Owners and key executives from all 30 Major League Clubs. Executives from Minor League Clubs, MLB Network, MLB Advanced Media, and MLB’s Central Office will be present as well.

At its core, the MLB Diversity Business Summit is an event that signifies opportunity. It’s an opportunity for job seekers to find out how they can work with MLB or one of its affiliate organizations. It’s an opportunity that allows Major League Baseball to connect with both the business and host community. It’s an opportunity for diverse suppliers to connect and do business with Major League Baseball. These are certainly all aspects unique to the MLB Diversity Business Summit, but the event also stands for something greater.

What the MLB Diversity Business Summit truly represents is Jackie Robinson. It’s his fearless pursuit of capitalizing on opportunities and, in turn, opening those doors for others. Like Jackie, Major League Baseball’s dedication to diversity is steadfast. Its goal of promoting diversity is not so much about race, color, or gender as it is a different way of viewing our world. If not for Jackie Robinson, our National Pastime, and the world for that matter, would not be the same. It’s his commitment to changing the status quo – to being an agent of social change and social responsibility – on which the MLB Diversity Summit truly stands.

On June 18th & 19th, we will be continuing that legacy. The legacy of 42.

Urban Souls Dance Company Urges the Community to Emancipate Themselves

Urban Souls Dance Company celebrated the 150th anniversary of the Emancipation Proclamation with the second installation of its third season with a performance entitled “Re-Written in Stone– 1863 allowed Freedom: 2013 choosing Freedom.” The black history dance concert gave the public a chance to honor this turning point in history through a creative expression of dance, spoken word, and music.

In collaboration with The African American Studies Department at The University of Houston, USDC chose to not only highlight this important moment in American history, but to also help illustrate that people are still shackled by the metaphorical chains projected by the mediated stereotypes of today.

This year’s performance featured choreography by Founding Artistic Director, Harrison Guy; General Manager, Walter Hull; and Courtney D. Jones. Guest performances were performed by Hope Stone Dance Company and KoumanKele African Dance and Drum Ensemble.

One of the key performances was Walter Hull’s choreography of “I Am a Thrival,” an examination of younger generations of African Americans based on self-discovery and on newer generations of African Americans “thriving” in a world where they are free to create their own destiny. Using its focus on African American children as a backdrop, USDC unveiled its newest project, Urban Kids.

Urban Kids is a community initiative that provides dance training and social development skills to youth in the Greater Houston area. After an amazing performance from the young ladies of Urban Kids entitled “Sisters in Spirit,” HISD Trustee and Urban Kids parent Paula Harris urged audience members to support Urban Kids in its mission to develop the creativity of community youth.

The event, held at The University of Houston’s Cullen Performance Hall was a night dedicated to the future of community youth, many of which were in attendance. Barbara Johnson Tucker, who aimed to highlight the verbiage of the Emancipation Proclamation, helped to close out the performance with heartfelt songs. The poets Jem, Lyro, and Seek also helped closed the show with spoken word performances that addressed the plagues of the contemporary African American experience. These performances remind us that although we were allowed freedom, it is now up to us to choose it.


About USDC
Urban Souls Dance Company is a social arts organization located in Houston, TX. Rooted deeply in the community, USDC believes in always challenging views that separate us. We believe in thinking differently, taking the position that art transforms people, and people transform the world.

For more information please call Urban Souls Dance Company at 832.687.3928. www.urbansouls.org

Welcome to our brand new blog “The Corner!” Here you will find our daily musings and posts about the things that we’re passionate about. Posts will come from various members of the EC team at various times. This is the place where we’ll talk about things that matter to us, our community, and our world.

We hope you’ll stay tuned to this space and take part by commenting when you find a particular post or conversation compelling. Similar to our work, we want to make this digital space a place of community and truly hope that you’ll take part in the conversation with us. Enjoy!

Welcome to our new site! in this section, you’ll find all of the latest news from Elite Change headquarters, as well as all news pertaining to our clients or our organization.

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